Indonesia–Australia
Bilateral Coffee Value Chain Analysis
Building a clearer pathway between Indonesian coffee and the Australian market
Openflor led the coffee sector work for the Indonesia–Australia Bilateral Value Chain Analysis, commissioned through Katalis under the Indonesia–Australia Comprehensive Economic Partnership Agreement.
The assignment went well beyond a desk study. We spoke directly with producers, exporters, importers, roasters and other industry actors to understand where trade was working, where it was getting stuck, and what each side of the market actually needed.
By combining commercial coffee expertise with value-chain research, we were able to connect issues like quality, pricing, logistics, buyer expectations and exporter readiness — and identify practical ways to make the relationship between the two markets work better.
More than 50 industry interviews, market analysis across both sides of the value chain, and direct industry validation turned a complex trade relationship into practical opportunities for stronger coffee trade between Indonesia and Australia.
Our work surfaced concrete barriers ranging from quality consistency and wet-hulled coffee longevity to pricing, contract reliability, market perception, logistics and buyer education. From there, we developed practical intervention opportunities including clearer quality positioning, exporter preparation, buyer education, more effective market engagement and stronger systems for turning introductions into trade.
The result was not simply a picture of the market as it exists today, but a set of commercially grounded pathways for helping Indonesian coffee businesses compete more effectively in Australia.