Openflor works with producers, exporters, cooperatives and coffee-producing institutions to turn great coffee into real market outcomes through strategy, preparation, and the connections that make both possible.
Core Services
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Tailored engagement strategies that identify real opportunities, define clear objectives, and map a practical pathway to market, whether you're entering a new market for the first time or refining how you already sell.
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We equip coffee businesses and organisations with the skills, confidence and knowledge to participate successfully in international markets, from exporter preparation and buyer readiness to sourcing strategy and sales coaching.
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We create meaningful introductions and facilitate relationships between producers, exporters, buyers and industry organisations . These connections are built to generate long-term value, not just a warm lead.
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Planning, designing and delivering booths, buyer programs, cuppings and activations that turn a show floor into real business. We handle build, staffing, coffee curation and follow-up.
Three tiers of service:
Compact (3x3) — A full booth build, expert staffing, quality evaluation and strategic product selection, plus buyer follow-up support.
Elevated Presence — Custom-built booth, brand positioning, activations, staffing and quality evaluation, with market strategy and post-show follow-up.
Full Activation — Full build-out, immersive brand activations, staffing, curated coffee experiences, targeted buyer engagement and dedicated follow-up.
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Coffee assessment, sample preparation, roasting strategy and sensory positioning — so your coffee is prepared, presented and positioned exactly the way your buyers expect.
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Practical coffee education through customised workshops, sensory training, Q Grader courses, quality evaluation and procurement education.
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Helping you communicate who you are, what makes you unique, and why your work matters through clear positioning, strategic messaging and storytelling that's actually yours, not ours.
Mix & Match to fit your needs
Whether you're looking to host off-site events, expand your market connections, or combine a few of these into one strategy, we'll work within your budget and objectives.