Openflor works inside the coffee trade — not next to it.

We're not a development agency that treats trade as a side effect, and we're not a commercial consultancy that treats equity as a nice-to-have.

Development work without commercial outcomes can’t create change.

And commercial outcomes without a real focus on equity just reinforce the imbalance already built into this industry.

Real progress needs both, at the same time. That's the gap we exist to close.

Who We Are

Openflor is led by co-founders Ben Bicknell and Sandra Loofbourow, who bring decades of combined experience across specialty coffee sourcing, procurement, brand strategy and exporter engagement.

Delivery is powered by a globally distributed team of specialists — project managers, trade show and activation specialists, marketing and communications professionals, professional educators, technical coffee trainers and roasting experts, and strategy consultants. That gives us the depth to run complex, multi-part engagements across markets and time zones, without leaning on any one person to hold it all together.

Our Team

Ben Bicknell

Co-Founder

Ben has spent 24 years bridging education, sales and brand management in specialty coffee, as Australia's first CQI-certified Q Grader and a Q Arabica Instructor. He's judged at the Australian Coffee Championships and World Barista Championships, and worked closely with exporters and buyers to expand market access.

Co-Founder

Sandra Loofbourow

Sandra is a seasoned coffee professional and Q Instructor, offering bilingual training, quality systems, and strategic development across the coffee supply chain. She develops impactful educational programs that empower baristas and elevate service and sensory skills industry-wide. With a background spanning green buying, roasting, sensory science, and advocacy, she’s committed to building a more inclusive, ethical, and quality-driven coffee industry.

Proudly connected across the global coffee community

We're proud members of the organisations shaping specialty coffee around the world.

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